B2B Marketing in South and Central America
B2B Marketing in America
The Internet has paved the way for a truly globalized arena for business. Conducting a business from one. Part of the world to another part has become easy with a click of a button. Companies all over the world. Are looking to connect to expand their reach by choosing effective partners across the globe. South and Central America is a region that has recently warmed up to the theme of the internet. Businesses are still discovering the prospects of developing ties with the South and Central American region.
A B2B market is one of the largest markets worldwide with companies like IBM and GE reportedly spending about a $ 60 million a day for goods that are required in their operation. B2B relationships are forged mainly on the basis of price and profit-making ability. South and Central America have a good reserve of natural resources. Due to this, there is a huge B2B industry thriving in the South and Central American region.
While the South and Central American region always had a strong B2B market, it is only now that it has seen a surge in B2B marketing. Companies have realized that B2B marketing is equally important to survive and grow. B2Brazil.com is one of the premier B2B trade portals that facilitate trade between Brazil and the rest of the world. You can get Brazil business directory and Brazil company list from this site as well as other companies.
There are other companies as well that can provide Brazil company database and Brazil email list of businesses and companies. Besides Brazil, other countries that are slowly catching up with the online B2B marketing are Costa Rica, Columbia, and Nicaragua. Costa Rica is a. major exporter of agricultural produce; Columbia is rich in oil, coal and nickel exports while Nicaragua.
Majorly exports coffee, sugar, and meat. The Costa Rica business directory can give you a list of. Companies that you can tie up with. Southern and Central America can be tough to crack without an able partner. If you are looking to. Expand your business in this region, it makes sense to choose an apt partner. Traditionally B2B marketing has often been done via conferences, trade shows, and webinars as well. A B2C market is a different ball game and what works for the B2C market will not work for B2B.
With the advent of electronic media, digital marketing has also made its mark in B2B marketing. Ways of B2B marketing in South and Central America. B2B marketing is completely different from consumer marketing. The consumer can be considered as. A layman, whereas in B2B marketing both the companies need to be well versed in the technical. Aspects of the products or the services. Television and Radio advertising is of no use for B2B marketing.
• Informational Webinars
One of the best ways of B2B marketing is hosting webinars. Webinars give an. option to give a demo of the product or service via the internet. All you need to do is schedule a specific. appointment with your potential partner company. Engage the services of a webinar hosting company. that will give specific coordinates to both the companies to host a webinar session. Through this, you. can explain your product and service. For Eg, if you have an agricultural product, you can source. the Costa Rica email list of companies that are into agriculture and set up a webinar with them. Webinars. Are cost effective and in fact, based on the response you can decide on the further course of action.
• Trade Shows
Every industry holds trade shows to exchange ideas and showcase new products and. techniques. Trade shows are also a good way of B2B marketing. You can directly participate in the trade. shows and get to meet a number of companies in the process. If you are interested in import alliance. You can attend the trade show as well. The best part is to find out the best companies in the respective. Region. You can get the list for Columbia from Columbia business directory. Certain trade shows also. Display the list of participating companies. So you can look at the list of companies in Columbia. Participating in the trade show and attend it accordingly.
• Advertising in Industrial magazines
This can be done only if you have already established a presence in. the region. Advertising in Industrial magazines is normally done to announce new products or. Improvisation in older versions. An article or review of your company in a Trade magazine can also help. Connect with new B2B partners.
• Email Marketing
Email Marketing is one of the effective tools to reach out to B2B partners. Through. Emails, you can constantly apprise your partners about new technology, new products, and webinars or. Trade shows. Confirmation for webinars or conferences is usually taken via emails.
One of the most prominent B2B marketing tools is the video. An explainer video explaining you. Product to your potential customer is an effective marketing technique. You can integrate the video in. your website so that potential customers can have a look. Visual and audio clips always help in getting. the message across more efficiently.
• Social Media
By social media we mean business connect websites. Linkedin is an example of a business. website. There is an increased use of mobile phones and tablets which makes the use of social media. for business affordable and convenient as well. Nicaragua business directory is a good option if you. want to trade with a company based in Nicaragua. You can then look for the right professional source. via Linkedin.
• Regional Partners
The Latin American region can be tough to crack and teaming up with a local partner will brighten your chances. Sites like Mercatrade.com are one of the best sites for businessmen and companies looking to start trade in the region. On your own, it may be difficult to find the right partner for trade.
B2B marketing in Southern and Central America is relatively unexplored and with the age of digital. marketing, it is soon set to reach new standards.
I am Abdur Rakib Sohel, by profession a freelancer and by hobby passionate blogger, online activist and network marketer. I loved to write, share ideas, do research, product reviews, social media marketing and blogging, network marketing and many more. Find me on social media as follows…