5 Most Effective Tips For Designing Business Cards
A business owner can look forward to various marketing ways that help the customer to know about their company. A business card is one of that very important source of information that is tangible. Many of you might think it doesn’t impact your business much. But, as a matter of fact, it does influence your brand image. Since it is the only source that goes back with your potential customer as a company representation. These visiting cards are one of the best ways to take a follow-up. Not only this but a business card also helps to make a company preferable to others.
Now that you know how important a business card is for a business, working upon making it better is a good idea. So, here is an article that will help you to come across some mind-blowing tips that are easy to note but help to create an amazing business card for a brand.
1. Answer every question of a customer
The main purpose of a visiting card must is to provide information about your company. So, make sure that you have covered every possible question that a first-time customer has in his mind. A visiting card should include information like name, contact and address.
On the contrary, remember that the information that you have included is relevant. You should not stuff irrelevant or too much information. This will make your card look cluttered. Strike a balance of information on your business card.
2. Select either Colorful or Plain
It isn’t necessary to use bright colors for drawing your customer attention. Let the business niche decide the color of your card. For instance, if your business is related to designing or any other creative field then you can use bright colors. But, if you have a business that requires a professional looking business card then you can go for dark shades. The choice is yours, just consider your target audience in mind and then select.
3. Include QR Codes
This is an amazing way to include more information in your card without making it look messy. Every business has a different niche, product and service. Where some businesses are quite simple and understood. Others may seem to be a bit complex and might need more information at first. So, this is one problem solver for those business owners. It might seem like a costly affair to people who are not much aware of it but it isn’t so at all. This QR code can be generated automatically with the help of a few sites that provide these services. By doing so you can direct the QR code to your business website. I know it’s amazing so don’t wait to try it out.
4. Simplicity always wins
It is ok if you feel like experimenting with the design of your card. You might come up with some great different ideas. So, just don’t let yourself go with the flow and try everything on that single card. Your extra efforts might actually end up as a reason to turn off your clients. Instead, go for a simple design. It is best to select one design and sticking to it. Nothing is better than an elegant looking business card.
5. Card thickness
I am sure many of you must have missed out this point. It is a point of consideration which is skipped many times by people. The thickness of a card can tell its quality. A thin card depicts the cheap quality. So, make sure that when you decide upon the thickness of the card, nothing less than 300gsm can work.
Business cards can play a big role in your client conversion. So, be very careful while you design it. I hope this article helped you to know about some pretty amazing yet impactful tips for designing a business card. In case of any doubt, feel free to tell us through your comments. Thanks for reading!